Banking with Purpose

Planet friendly.  Animal friendly.

Your money.

Your values.

Big banks make billions funding factory farming and other exploitive industries. Purpose offers socially responsible banking that supports vegan advocacy and rewards you for choosing cruelty-free and plant-based products.

Swipe with purpose

Spend in-store and online with the Purpose debit card and make a difference with every swipe. Purpose will donate a percentage of every transaction to animal advocacy organizations.

Banking for impact

Open your account in less than 5 minutes directly from your phone. Purpose will help you match your spending with your values and grow the impact your money has in the world.

Plant-powered perks

Purpose rewards you for supporting vegan businesses and brands. Get exclusive offers and deals with participating merchants.

Security you can trust

FDIC insured

Your deposits are FDIC insured up to $250,000 through our partner bank

Fraud protection

Mastercard zero-liability guarantee1

Real-time alerts

Freeze or unfreeze your card instantly inside the app


Bank-grade encryption and authentication

Be the change

Join us on our mission to harness the economic power of millions of conscious consumers towards a kinder and more sustainable future.

Join the waitlist

The Purpose Mastercard® Debit Card is issued pursuant to license by Mastercard International Incorporated. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. Program Management services provided by Galileo Financial Technologies, LLC. Spend anywhere Mastercard is accepted.

Spend everywhere Mastercard® debit cards are accepted.

1Conditions and exceptions apply – see Deposit Account Agreement.